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Category Archives: Digital Marketing

Latest Econsultancy post – How the Internet of Things will fundamentally change marketing

How the Internet of Things will fundamentally change marketing


Video: Focus on Customer Experience driving the Digital Transformation Agenda

Digital Transformation eConsultancy from Maginus on Vimeo.

New Econsultancy blog: The case for chatbots being the new apps

The case for chatbots being the new apps – notes from #WebSummit2016

New Econsultancy blog: Why marketers need to pay attention to the Internet of Things

Why marketers need to pay attention to the Internet of Things

Introducing the world to….Seanbot

My ultimate goal is to automate my professional life!  It’s a work in progress……chat to Seanbot 🙂


Portfolio: Paid Search Marketing Best Practice Guide

Published on 16 Mar 2016

A quick outline of Econsultancy’s 2016 paid search report.
Download the full report at http://bit.ly/1Xy3u8I

Portfolio: Econsultancy’s Career and Salary Survey 2016 preview

Published on 9 Mar 2016

Building on our inaugural Career and Salary Survey in 2015 (previously called The Salary Survey), Econsultancy collaborated with sister brands Marketing Week, Design Week and Creative Review to survey nearly 8,500 people across the marketing, digital, design and advertising industries.

This report is based on data provided by those who classify themselves as general marketing and digital professionals, numbering over 4,300 individuals.

The full report can be downloaded here: http://bit.ly/1R6Q6nk

The Customer Experience Imperative, presentation at Dublin City University’s Get Social conference, 11th November 2015

This is a presentation that I delivered at Dublin City University Business School’s Get Social conference on 11th November 2015. 

The Power of The Progress Bar. #UX

The Power of The Progress Bar. Nice article from @Kissmetrics #UX http://ow.ly/FCmcv

Shameless plug #2: Invitation to the National Conference for Cloud Computing and Commerce (NC4)

The Irish Centre for Cloud Computing and Commerce (IC4), DCU Business School and Techspectations with support from Microsoft Ireland and HP are holding our Third National Conference on Cloud Computing and Commerce on 15 April. It will be free and held in DCU Business School and the Mahony Hall in the Helix. The current programme is available at http://www.nc4.ie/ and comprises over 20 speakers from industry and academia including speakers from Gartner, Oracle, Microsoft, Dell, Amazon Web Services, HP, Enterprise Ireland and many more.

This year we are delighted to feature US author, Alistair Croll, who will be delivering a 3-hour workshop on Lean Analytics in the morning session, which should be of interest to all growing businesses and startups, cloud or otherwise. We expect significant demand for the limited places available for this workshop so please register for it as soon as possible.

We will also be running 1-to-1 cloud clinics throughout the day for attendees to meet with cloud specialists and get advice about using the cloud for their businesses.

The programme currently is as follows:

0900 – 09300900 – 0930: Registration

0930 – 1300: Session 1 (Third Floor, DCU Business School)

  • High Performance and the Cloud Workshop (UCC, NTNU, Amazon Web Services, West University of Timisoara, Dell)
  • Lean Analytics Workshop (Alistair Croll)

1300 – 1400: Lunch and Networking

1400 – 1530: Session 2 (Third Floor, DCU Business School)

  • Trust and the Cloud (BH Consulting, Anaeko, Espion)
  • DDM Alliance: Marketing the Cloud
  • Vendor Workshop: Oracle

1600 – 1800: Plenary (Mahony Hall, The Helix)

  • Sean Baker (Chairperson, IC4 & Entrepreneur)
  • Paolo Malinverno (Research Vice President, Gartner)
  • Davin Cody (Converged Infrastructure Specialist, HP)
  • Alistair Croll (Author and Entrepreneur)

Additional speakers will be added over the coming days.

The Business School believes there is a lot of value in students being exposed to industry as early as possible. As such, this event will feature a Poster Presentation of Mobile Apps designed and deployed by first year students participating in the Digital Innovation, Creativity and Enterprise (DICE) module.

Spaces for Sessions 1 and 2 are limited and we recommend that people register early. At the same time, please do not take a space you do not intend to use. We will confirm registration for these sessions with 3 working days of registration, if not before.

If this is of interest, you are welcome to register via http://www.nc4.ie


A great WordPress.com site

WordCamp London 2016

8th - 10th April 2016

Inarticulate ramblings of a management consultant

the day to day experiences of a consultant operating in weird and wonderful client situations


Startup and Technology News

Dan Sanchez

Thoughts on Digital Marketing & Design


People are strange, technology is great, change is good.

Study in Ireland

Connect to Excellence.Study in Ireland.

Ukulele Wednesdays

Est 2007, 1st free Ukulele Jam in London.


Rewired States Annual Hack day to Code a better Country

My Island View

Educational, Disconnected Utterances

Login with Lily

A blog about my discoveries as a communications major

A Blog From Craig Holliday

The ongoing saga of a man trying to break into the web development field...

Alex's Blog

First place for people interested in Web Design and Development with new interesting content every day.

Website Design and Development

We are leading Website Design and development company in India, Australia and California-USA.