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Category Archives: Marketing


Portfolio: Trends in email marketing – this is my keynote at Adestra Summit 2017


Why marketers need to consider the difference between training and education

My latest blog post on Econsultancy:

Latest Econsultancy post – How the Internet of Things will fundamentally change marketing

How the Internet of Things will fundamentally change marketing

Portfolio: Video – Focus on Customer Experience driving the Digital Transformation Agenda

Digital Transformation eConsultancy from Maginus on Vimeo.

New Econsultancy blog: The case for chatbots being the new apps

The case for chatbots being the new apps – notes from #WebSummit2016

New Econsultancy blog: Why marketers need to pay attention to the Internet of Things

Why marketers need to pay attention to the Internet of Things

Portfolio: Paid Search Marketing Best Practice Guide

Published on 16 Mar 2016

A quick outline of Econsultancy’s 2016 paid search report.
Download the full report at http://bit.ly/1Xy3u8I

Portfolio: Econsultancy’s Career and Salary Survey 2016 preview

Published on 9 Mar 2016

Building on our inaugural Career and Salary Survey in 2015 (previously called The Salary Survey), Econsultancy collaborated with sister brands Marketing Week, Design Week and Creative Review to survey nearly 8,500 people across the marketing, digital, design and advertising industries.

This report is based on data provided by those who classify themselves as general marketing and digital professionals, numbering over 4,300 individuals.

The full report can be downloaded here: http://bit.ly/1R6Q6nk

Video: The 2016 Customer Experience Masterplan

Customer experience (CX) marketing is complex, crossing organizational and communication channels throughout the entire company. That’s why many companies rate their efforts low.

This is a presentation I delivered at a Dotmailer briefing in February 2016. Watch this video to understand how a holistic approach to your marketing can help you succeed and grow.


The Customer Experience Imperative, presentation at Dublin City University’s Get Social conference, 11th November 2015

This is a presentation that I delivered at Dublin City University Business School’s Get Social conference on 11th November 2015. 


A great WordPress.com site

WordCamp London 2016

8th - 10th April 2016

Inarticulate ramblings of a management consultant

the day to day experiences of a consultant operating in weird and wonderful client situations


Startup and Technology News

Dan Sanchez

Thoughts on Digital Marketing & Design


People are strange, technology is great, change is good.

Study in Ireland

Connect to Excellence.Study in Ireland.

Ukulele Wednesdays

Est 2007, 1st free Ukulele Jam in London.


Rewired States Annual Hack day to Code a better Country

My Island View

Educational, Disconnected Utterances

Login with Lily

A blog about my discoveries as a communications major

A Blog From Craig Holliday

The ongoing saga of a man trying to break into the web development field...

Alex's Blog

First place for people interested in Web Design and Development with new interesting content every day.

Website Design and Development

We are leading Website Design and development company in India, Australia and California-USA.