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Category Archives: Marketing
Why marketers need to consider the difference between training and education
My latest blog post on Econsultancy:
https://econsultancy.com/blog/69369-why-marketers-need-to-consider-the-difference-between-training-and-education/
Portfolio: Paid Search Marketing Best Practice Guide
A quick outline of Econsultancy’s 2016 paid search report.
Download the full report at http://bit.ly/1Xy3u8I
Portfolio: Econsultancy’s Career and Salary Survey 2016 preview
Building on our inaugural Career and Salary Survey in 2015 (previously called The Salary Survey), Econsultancy collaborated with sister brands Marketing Week, Design Week and Creative Review to survey nearly 8,500 people across the marketing, digital, design and advertising industries.
This report is based on data provided by those who classify themselves as general marketing and digital professionals, numbering over 4,300 individuals.
The full report can be downloaded here: http://bit.ly/1R6Q6nk
Video: The 2016 Customer Experience Masterplan
Customer experience (CX) marketing is complex, crossing organizational and communication channels throughout the entire company. That’s why many companies rate their efforts low.
This is a presentation I delivered at a Dotmailer briefing in February 2016. Watch this video to understand how a holistic approach to your marketing can help you succeed and grow.
https://www.brighttalk.com/webcast/13231/196389/the-2016-customer-experience-masterplan
The Customer Experience Imperative, presentation at Dublin City University’s Get Social conference, 11th November 2015
This is a presentation that I delivered at Dublin City University Business School’s Get Social conference on 11th November 2015.
