Latest Econsultancy Report: Skills of the Modern Marketer

My latest Econsultancy report is published here: https://econsultancy.com/reports/skills-of-the-modern-marketer/

This report identifies the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment.

It is based on a series of in-depth interviews with marketing leaders, a quantitative study of over 500 marketers and a review of the academic and professional literature related to marketing skills.

 

Categories Education, Marketing, portfolio

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