On 8th March 2018, I represented Econsultancy when I spoke on the Marketing Transformation Stage at Marketing Week Live 2018. I was also invited to facilitate a discussion on the future of research on the main stage of the Insight Show on the same day.
The title of my presentation was Digital Trends 2018, challenges and opportunities for Marketers. The session was designed to provide insight into what Econsultancy sees as digital trends, challenges and opportunities facing marketing, digital and creative leaders in 2018. In particular, I discussed: